A blurb is a short promotional piece accompanying a creative work. It may be written by the author or publisher or quote praise from others. Book blurbs are printed on the back or rear dust-jacket of a book. Not only ia a blurb crucial, it’s essential. It’s the message that seals the deal and tells the reader why s/he absolutely, positively, MUST buy the book.
Gelett Burgess, who came up with the word “blurb” in the 1907 with the book Are You a Bromide? featured a woman he called Miss Belinda Blurb, extolling the book’s manifold virtues from its cover.